Location: 4141 Dixie Road, Mississauga (inside Rockwood Mall)
Website: https://www.facebook.com/pages/Wow-Wow-Yum-Yum/809769729167391

I’ll admit that I had basically written off rolled ice cream as a gimmick.  The one time I tried it previously, in Kensington Market, I thought it was fine, but a bit thin and mediocre.

Wow Wow Yum Yum, on the other hand, has me convinced that rolled ice cream can be just as tasty as the traditional churned variety.

If you’re not familiar with this type of ice cream, what makes it so distinct is that it’s essentially created right on the spot.  It’s made by pouring the unfrozen ice cream mixture directly onto an ice-cold anti-griddle.  The mixture then freezes almost instantly, and is rolled up and served in a cup.

It was way better than I thought it would be.  It’s remarkably rich and creamy — if you close your eyes and forget about the gimmick, it’s just really good quality ice cream.

My only real issue here was the flavour.  I tried their most popular, Nutella banana, which had the problem that plagues so many banana desserts — the banana they used was clearly underripe.  That was a bit of a bummer.